As part of its continuing expansion, Asia-Pacific’s leading luxury lifestyle media group, Edipresse Asia Ltd, a subsidiary of the Swiss based Edipresse Group, announced today that it has reached a joint venture agreement with one of India’s premiere media entrepreneurs Marzban Patel. The new entity will be called Edipresse India.
Marzban Patel, a media veteran has founded and run many successful media verticals in India, including the country’s foremost international media sales company and the first digital media sales enterprise. He also created one of India’s top custom publishing and sales businesses which produces international quality luxury & lifestyle magazines for a fast expanding set of Indian and multinational clients including top hospitality, financial services and airline companies as well as industry associations and Government bodies.
The joint venture represents the latest step in Edipresse Asia strategy to expand its leadership position in the luxury media segment in Asia. “Having a presence in India is a critical part of our core objective of growing our business in Asia,” said Barrie C. Goodridge, CEO of Edipresse Asia. “Through the joint venture with Marzban Patel, we have a unique opportunity to become a powerful and important player in high-end lifestyle publishing.”
“We are very excited to be partnering with Edipresse and hope to launch a set of multimedia products of the kind India has never seen” said Marzban Patel, Chairman Mediascope Group. This collaboration will offer high-quality publications and content to readers and advertisers around the nation. With the support and resources of Edipresse, we target to launch our first publication in 2009, with additional titles to quickly follow”.
In order to cope with the expansion and upcoming developments, the new company will be recruiting local and international publishing expertise.