Edelman Adopts dna13 Platform

Edelman, the world’s largest independent public relations firm, and dna13, a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management, today announced Edelman is standardizing on dna13 as their enterprise PR platform. The goal is for all 3,200 Edelman employees spanning 26 countries and 53 offices to use dna13 to manage the firm’s media monitoring, directories, analytics, document management and client reporting. Edelman will also extend the platform to clients to enable agency-client team members to work on a common platform.

“The dna13 platform enables all our staff to access the best traditional and social media monitoring, contacts, reporting and analysis tools, in every country we operate, and support our core services by providing every account team with their own client portal”, said Derek Creevey, chief of staff, Edelman.

dna13 empowers organizations with the ability to monitor, manage and measure their brand and reputation in real time. dna13 consolidates media content sources (including broadcast, print and social media),critical brand data (such as positioning statements and marketing briefs) and key stakeholder information (including complete communications records, journalists contacts and editorial calendars) into a brand data warehouse and provides a suite of integrated applications to help organizations better manage and automate the end-to-end PR processes. dnaEnterprise is built on an enterprise class architecture that delivers the scalability, reliability and security demanded by global organizations.

dna13 and Edelman have worked together to design a firm-wide platform that couples access to best-in-class media monitoring, media contact databases and content in every country it operates, with analytics and reporting functionality to inform, support and evaluate client programs worldwide.

“Being selected by Edelman, the biggest independent PR agency in the world, is a testament to our product”, said Chris Johnson, CEO, dna13. “Delivering the world’s largest global PR solution is a testament to our team. From day one, dna13 was built to meet the complex, global demands of today’s largest companies and most valued brands. We are honored and proud to have been chosen by Edelman to deliver a solution so essential and core to their business.”

Edelman is the world’s largest independent public relations firm, with 3,200 employees in 53 offices worldwide. Edelman was named “Large Agency of the Year” in 2008 by PRWeek and a top-10 firm in the Advertising Age “2007 Agency A-List,” the first and only PR firm to receive this recognition. CEO Richard Edelman was honored as “2007 Agency Executive of the Year by both Advertising Age and PRWeek. PRWeek also named Edelman “Large Agency of the Year” in 2006 and awarded the firm its’ “Editor’s Choice” distinction.

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