As per the latest report for Jan-11 worldwide data, published by ComScore, economictimes.com has emerged as the leading financial and business news site with 3.6 million unique visitors.
comScore is the leading audience measurement company in the world. In India, ComScore was using panel methodology to capture data. Recently it has introduced a much more accurate method which is called unified approach – a combination of panel and tag data. In the first month of being unified economictimes.com has been adjudged as the leading website in terms of unique visitors.
The other sites in this domain are moneycontrol.com (3.5 million), Yahoo! India Finance(1.7 million), Sify Business(0.7 million), business-standard.com (0.6 million) and livemint.com (0.2 million) .
Commenting on the latest ComScore report, CEO, Times Internet Limited said“We were always confident of our leadership status, and the more accurate method of audience measurement has reinstated this fact. economictimes.com is not only the leader in terms of numbers but also has the most premium audience on internet. It shows that our continuous efforts to bring innovation and better value proposition are well accepted by our audience.”