eBay India has announced an exclusive banner advertising relationship with Komli Media until March 2009. Komli now represents eBay India’s banner advertising inventory to interested brands and advertisers worldwide.
“We are excited to power banner advertising for eBay India. eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the type of audience that many marketers are looking to reach, and we hope to help marketers engage with these consumers in new and unique ways ” , Amar Goel, CEO, Komli said.
In November 2007, eBay announced that the launch of advertising sales. Marketers and advertisers can now target not only eBay India’s 2 million strong community but also the 2.5 million unique visitors who visit eBay every month. Advertisers can have banner advertising placements on key properties on eBay India or create a microsite for user engagement. Product marketers can also set up an eCommerce enabled eStore that can be promoted across sites.
“We are pleased to offer advertisers across India a unique platform to communicate to the eBay audience through theme advertising and interactive contests. Partnering with Komli and Pubmatic, its ad network optimization service, will help us enhance our offerings for the Indian online advertising market” ,Amarjit Batra, Head – Global Trade & Ad. Sales, eBay India said.
eBay India, India’s largest and most popular ecommerce site, is the best place to search for products and brand advertisers can leverage the eBay platform to communicate their message and influence purchase decisions. The sheer variety of goods available on eBay span the technology, lifestyle, entertainment and collectibles verticals and make a good fit for product brands in the tech, lifestyle and entertainment sector who can interact and influence a large base of premium online consumers. Leading brands like Dell, L’Oreal, Motorola, American Express, Canon, AOL, ESPN, Reliance Communications and Tata Sky have been amongst the array of advertisers on eBay India.