Durex has launched a dedicated India website . Most of the consumers are hesitant while making a purchase of condoms at a retail outlet. To further add to the agony, the placement of packs in the retail environment is not prominent for numerous reasons.
With an objective to make the buying experience more convenient and personal, the new dedicated e-commerce website will help consumers search through the array of products. The privacy settings further add to the comfort level while making a purchase with just a simple click.
Chander Mohan Sethi, SVP – South East Asia at RB, said that “Through the new website and a dedicated e-commerce portal, it is our endeavour to provide individuals across the country convenient access to various elements related to sexual well being and an opportunity to purchase their favourite Durex products at their own comfort with just a click.”
Whether it is a teenager exploring their sexuality or a couple looking at reviving the steam in their relationship durexindia.com can be their personalised expert counsellor. But what makes it unique is the level of customisation that it offers the visitors who can access content based on their current level of understanding and the category they are keen to explore across sex, health and relationships. Right from a basic guide on how to use a condom to dealing with sexual and emotional baggage in a relationship, it offers the content in a simplified and interactive formats such video and games.
Prashant Tandon, Co-founder & MD at HealthKart.com added “We at HealthKart are very excited to partner with a top brand like Durex, which is a globally recognized leader in sexual wellbeing. We hope to provide a great experience to our consumers and ensure all Durex products are delivered to them in our safe and discreet packaging.”