Ducati India and Overdrive launch 'Monster in my Porch' campaign

New Delhi: Overdrive, India’s No.1 car and bike magazine have tied up with Ducati for a brand new campaign called ‘Monster in my Porch’. This campaign was unveiled in the midst of the biggest and the finest auto community at Auto Expo 2012 where Overdrive is making their presence felt at stall number OD7.

This is the first time ever that Ducati has tied up with a media house for a co-branded campaign in the Indian market.

For the period of January 1st, 2012 to June 31st 2012 readers of the Overdrive magazine who will subscribe to the magazine during this period will be entitled to win a Ducati Monster 795, one of the best superbikes to have come out of the Ducati Stables. The readers could subscribe for the magazine at the Auto Expo itself.

Other assured subscription prizes include a 1:18 Lamborghini radio controlled model and the Ducati Moto Gp 11 1: 6 scale model.

Ashish Chordia, CEO-Ducati India said, “The Monster 795 is an important model for us and associating with Overdrive, one of the largest auto communities in India, provides us with a suitable platform to promote such an exciting model. Considering Overdrive’s reach, we are confident of a good response to the contest and wish good luck to all hopeful contestants.”

In addition to the Ducati Monster 795 Overdrive will also be giving away Ducati T-shirts, Helmets, Jackets and other merchandise for lucky participants.

“Overdrive has always been at the forefront of auto enthusiasm and tying up with Ducati and offering this chance to win the Monster 795 by subscribing to Overdrive is just an extension of the same enthusiasm. The Monster is one of the best super bikes in the world today and offers riding experience like no other bike and we at Overdrive are proud to have brought this dream bike to our readers,” said Mr. Sirish Chandran, Editor, Overdrive.

Overdrive will be promoting this campaign extensively through the Network 18 platform through magazines such as Overdrive, Overdrive Hindi, T3, Entrepreneur, Better Photography, AVMax, Chip, Better Interiors. Web-sites such as a www.overdrive.in, in.com, moneycontrol.com, cricketnext.in, ibnlive.com and television channels such as CNBC TV18, CNN IBN, Mtv, Vh1, CNBC Awaaz, IBN7 would showcase the campaign.

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