Hong Kong : The MINI/SPCA Driving Dogs campaign emerged as the most-awarded campaign at the prestigious 2013 PR Week Awards Asia held in Hong Kong last week. DraftFCB PR & Activation scooped up two category award wins and a Certificate of Excellence for the heart-warming campaign and then took out campaign of the year for the Asia Pacific region.
The top honours included Promotional Activity of the Year, Nonprofit Campaign of the Year and the coveted Campaign of the Year title. The campaign was also recognised with a Certificate of Excellence for the Best Use of Social Media.
The PR Week Awards Asia have become a benchmark for the Asia-Pacific communications industry and showcase the cutting edge thinking and strategies that have transformed businesses and brands.
“It is a huge honour for Driving Dogs to be the most-awarded campaign at the 2013 PR Week Awards Asia and fantastic recognition of the integral role PR and activation plays in bringing creative campaigns to life,” says Angela Spain, General Manager of DraftFCB PR & Activation.
“The success of Driving Dogs means that the talent of SPCA rescue dogs continues to be showcased on a global platform, which helps in re-inforcing the perception change we were aiming to create.”
DraftFCB PR & Activation has received a number of awards this year for the Driving Dogs campaign.