Draftfcb Named New Zealand’s Most Effective Agency at CAANZ Effies

Auckland :Draftfcb was named the “Most Effective Agency of the Year” and won five out of eight gold medals at the New Zealand CAANZ Effies 2011 Awards. In addition, Draftfcb client The New Zealand Ministry of Health was named the country’s “Most Effective Client of the Year”, the second consecutive year this agency/client partnership has been recognized with the top client award.

This year’s CAANZ (Communications Agencies Association of New Zealand) Effie Awards were announced at a ceremony in Auckland on October 6. Draftfcb received eight awards in total, including the five golds.

The agency’s work for the New Zealand Ministry of Health won gold for the “Most Effective Campaign of the Year.” In addition, the campaign targeted at helping people experiencing depression won gold in categories for “Social Marketing/Public Service”, “Sustained Success” and the “Most Effective Digital or Social Media Campaign category”.

In addition to the highest accolades for the Ministry Of Health campaign effectiveness, Draftfcb also won a gold award for the Alcohol Advisory Council of New Zealand in the “Social Marketing/Public Service” category for a campaign called “Influencers”.

More than 150 judges from the advertising, marketing and research sectors were involved in the awards decisions and 207 entries were received for this year’s competition. CAANZ CEO, Paul Head, said, “Draftfcb’s eight Effie Awards, including the five golds, reflect an enduring partnership approach and focus on campaign results for its clients.”

The Effie Awards was Draftfcb’s second dominating performance in CAANZ forums this year. In June the agency was a runaway winner at the CAANZ Media Awards competition, winning the “Best in Show”, “Media Agency of the Year” and “Leadership” Awards, as well as five gold and three silver awards.

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