Draftfcb Malaysia Shortlisted for APAC Digital Awards

Kuala Lumpur : Draftfcb Malaysia has been shortlisted for the 2011 Campaign Asia Pacific Digital Media Awards.

Campaign Asia Pacific released the shortlist for the awards today, with Draftfcb Kuala Lumpur a potential winner in the Best Loyalty Campaign category for the agency’s work for Telekom Malaysia, called “EveryoneConnects with Urbanscapes.”

The campaign was focused on attracting young people to social media sites and live music environments sponsored by “EveryoneConnects.” The campaign produced surprising results, including in an increase of 30% in music festival attendance, four million votes for the type of music the target audience wanted to hear and more than 21,000 unique visitors to the “EveryoneConnects” micro site.

Campaign Asia Pacific’s Digital Media Awards winners will be announced in Beijing on November 9. The current shortlist can be found at:
http://www.digitalmediaawardsasia.com/general/Shortlist

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