The agency’s initial task will be to develop the proposition and a fully integrated campaign including TV for the new and unique district made up of luxurious apartments, parks, a cultural and arts district and commercial and development area which includes a transit railway.
The new development is being built by three parties including Wheelock Properties, New World Development Company Limited and MTR Corporation Limited.
The development sits atop the MTR Austin Station.
“We’re looking forward to not just helping attract buyers for this prime property, but also building an iconic landmark in Hong Kong”, said Iris Lo, managing director and executive creative director of Draftfcb in Hong Kong.
The campaign is being developed over the coming months for a launch scheduled this year.