Hong Kong: Draftfcb Hong Kong has appointed Annie Chan as head of media. She starts her new role on August 1 and will report to the agency’s managing director and executive creative director Iris Lo.
Chan has previously held senior positions at OMD and Universal McCann in Hong Kong. At OMD her major accounts included MTR, iCable and AIG. At Universal McCann her major clients included AIA Insurance, Welcome Groups and Galaxy Entertainment Group.
“Annie Chan is a highly accomplished digital media expert who has 20 years experience in the media industry,” said Iris Lo. “Her talents are a perfect fit for our business model that fully integrates all agency services and recognises that creative media delivery helps propel the impact of creative ideas in our clients’ campaigns.”
Commenting on her appointment to lead Draftfcb Hong Kong’s media team, Chan said the agency’s focus on return on investment for clients was highly attractive. “The intersection of strong creative ideas and integrated media selection is a powerful mix. Draftfcb has specific focus in these areas and I am looking forward to working closely with Iris and the team from August onwards,” said Chan.
Draftfcb Hong Kong’s major clients include Chow Tai Fook Jewellery, Hong Kong Deposit Security Board, Kowloon Motor Bus, New World Properties and Hong Kong Trade Development Council. The agency is part of Draftfcb Greater China, which also includes offices in Shanghai, Beijing, Qingdao, and Taipei.