Draftfcb Beijing Wins SonyEricsson and Kangnai

Beijing:Draftfcb Beijing has won new business from SonyEricsson and the award-winning
Kangnai fashion brand as the agency continues its expansion.

Pully Chau,
chairman and CEO of Draftfcb Greater China, said the Beijing agency had
experienced rapid growth through accelerated revenues from existing and new
clients. “Sony Ericsson and Kangnai are great wins for us as we expand the
Beijing office’s involvement in telecommunications and fashion,” said Chau. “Our
client work has also seen the office make strong developments in skill sets
including strategic planning, integrated creativity, digital communications and
shopper marketing. These are the areas our clients are most interested in
developing.”

The agency won SonyEricsson in a competitive review and
Draftfcb’s initial tasks include an integrated creative campaign for the
SonyEricsson PSP SmartPhone.

Kangnai has appointed Draftfcb Beijing to
drive sales of its award-winning shoe range after a review of several unnamed
agencies. Kangai has won numerous high-caliber awards for innovative shoe
designs and the agency’s appointment will lead to a new branding platform for
Kangnai’s range of shoes.

“It has been a very fulfilling year for us,”
said Michael Chang, general manager of Draftfcb Beijing. “Our growth is strong
and we continue to expand our capabilities. I think the growth will continue
because our new business prospects are very good for the remainder of the year
and into 2012.”

The agency recently announced the appointment of Dick
Chan as executive creative director to further develop integrated creative work
for clients that reaches all relevant consumer touch points. The agency will
continue to hire talent with cross-disciplinary skill sets. In parallel,
Draftfcb Shanghai announced the appointment of Ethan Tsao as integrated creative
director.

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