Draftfcb Appoints Chan as ECD Beijing

Beijing: Dick Chan has been appointed executive creative director of Draftfcb Beijing in an appointment reflecting the strong growth of the office which opened for business earlier this year.

Chan has been head of Draftfcb’s digital arm based in Shanghai and he will transfer to Beijing to take his new role alongside Michael Chang, general manager of Draftfcb Beijing.

“Bringing Dick Chan’s skills together with Michael Chang brings our Beijing office the next generation of agency leadership,” said Pully Chau, chairman and CEO of Draftfcb Greater China. “Dick is a highly-creative digital leader and his partnership with Michael is the right combination to serve and attract clients who genuinely embrace our belief in creativity with accountability.”

Chau said Draftfcb Beijing had expanded rapidly since reopening earlier this year, with accelerating revenue from existing clients such as MengNiu Dairy Group Telunsu, COFCO Fulinmen, and Jia DuoBao Group Kunlun Mountain mineral water as well as new business wins which would be announced in the near future.

Eddie Wong, national executive creative director of Draftfcb China, said Chan’s influence on the agency’s creative product has been profound. “Dick thinks strategically and has a great talent to execute seamlessly in all media,” said Wong.

“We will not have a single person replace Dick Chan’s position because the lines between online and offline have become so blurred that a delineation is not necessary. We will keep evolving in this direction. Our creative leaders will be across all forms of communications and we will be hiring people with the same skills,” said Wong.

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