Beijing: Draftfcb Greater China will hold the grand opening of its new Beijing office with an official ceremony taking place this Friday, June 3, 2011. The new office is the fifth agency in the Draftfcb Greater China network, with other offices also in Shanghai, Qingdao, Hong Kong and Taipei.
Pully Chau, chairman and CEO of Draftfcb Greater China, will host the opening ceremony featuring special guest Mr. Chen Yong, secretary-general of the China Advertising Association. About 100 guests, comprising Draftfcb clients and business partners, will attend the ceremony.
“Draftfcb Beijing offers world-class standards in communications for our clients in digital and integrated marketing,” said Ms. Chau. “We have attracted top class talent and will continue to do so as the agency grows.”
She added: “Draftfcb’s 6.5 Seconds That MatterSM operating system enables us to integrate all communications resources under one roof and with one bottom line to pave the way for smooth growth. We will particularly be focusing on the combination of state-of-the-art technology and specialised talent to work with our clients across all disciplines.”
Eddie Wong, Draftfcb national executive creative director, said, “The opening of our Beijing office gives us direct access to an enormous pool of creative talent in this vital market. This means greater resources for our clients in developing powerful, integrated and effective ideas that drive business results.”
Draftfcb Beijing is establishing close working partnerships with major brand corporations including COFCO, MengNiu Dairy Group, Jia DuoBao Group and Hewlett-Packard (global CRM).