Doordarshan ,one of the largest broadcasting organsiations in the world and India’s public broadcasting corporation is adding about four crore new viewers every year.
According to P.R.Dasmunsi , Minister of Information & Broadcasting and Parliamentary Affairs Doordarshan between 2005 and 2007 has added 11,85,8000 viewers out of which DD-1 National alone added 6,578000 viewers. DD News , Doordarshan’s 24 hour national news channel has annexed about six crore viewers (5,280000 )between 2005 to 2007 .
‘The experimental Telecast of Doordarsha was started in Delhi in September 1959 with a small transmitter and a makeshift studio and the regular daily transmission started in 1965. The TV service was extended to a second city – Bombay only in 1972. Till 1975, only seven cities were covered by Television. Television was separated from Radio in 1976 and Doordarshan came into existence. National programme was introduced in 1982 and from then onwards, there has been steady progress in Doordarshan’ P.R.Dasmunsi said.
Now almost 90 per cent of population of the country can receive Doordarshan programmes through a network of nearly 1398 terrestrial transmitters. 65 Doordarshan Studios are producing TV software.
‘Presently, Doordarshan operates 30 channels – seven All India channels (DD National, DD News, DD Sports, DD Gyandarshan, DD Bharti, DD Rajya Sabha and DD Urdu), eleven Regional Languages Satellite Channels (RLSC), eleven State Networks (SN) and an International channel. DD is also providing multi-channel TV coverage in the country through its free to air DTH service, ‘DD-Direct Plus’’ P.R.Dasmunsi said.
On DD-1 National programmes, Regional programmes and Local Programmes are carried on time-sharing basis. DD-News channel, launched on 3rd November, 2003 replacing erstwhile DD-Metro Entertainment channel, provides 24 Hour news to viewers in all variety. The Regional Languages Satellite channels have two components – The Regional service for the particular state relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. Sports Channel is exclusively devoted to the important sporting events of national and international importance.