DNA launches Indore Edition

DNA, the fastest growing English daily ( as per Indian Readership Survey 2011) has launched an edition from Indore, one of the fastest growing cities in India.

Indore is not only India’s 15th largest metro but also the business and educational hub of central India, so it is only fitting that DNA’s sixth full -fledged edition comes from the geographical heart of the nation.

” We are proud to give Indore a newspaper that reflects the aspirations and achievements of the city , and thus of emerging India and we believe it reflects DNA’s growth from strength to strength,” a release said.

DNA is published by Diligent Media Corporation, is a joint venture between two industry majors – the Dainik Bhaskar Group and Zee Group. With a reach of more than 120 countries and access to more than 250 million viewers globally, Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian diaspora with presence in major global markets, including Asia-Pacific, the Middle East, the UK, the US, Canada, the Caribbean and Africa. The Group has transformed itself into an integrated media conglomerate with operations spanning the entire media spectrum.

The Dainik Bhaskar Group has soared to the top of the print media industry in India with its flagship Hindi daily, Dainik Bhaskar (India’s No. 1 Daily Hindi Newspaper), and the Gujarati frontrunner, Divya Bhaskar. While Dainik Bhaskar has a big presence in Madhya Pradesh, Rajasthan, Punjab, Haryana, Himachal Pradesh, Chhatisgarh and Uttar Pradesh, Divya Bhaskar is the largest circulated regional daily in Gujarat.

Launched in Mumbai in July 2005, “DNA” has fast entrenched itself in the lives of a young and dynamic readership in India’s commercial capital Mumbai, in the IT Capital Bangalore, and other key cities such as Pune, Ahmedabad, Surat and Jaipur. Through news, views, analyses and interactivity, DNA provides readers with a composite picture of India and the world.

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