DNA bids adieu to edit page

DNA (Daily News & Analysis) , English daily jointly owned by Dainik Bhaskar Group and Zee Group has dropped its edit page. The Editor of the daily feels that a very few readers go through the edit page and filling it is also difficult.

“The newspaper edit page has long outlived its usefulness. It’s boring, very few read it, and it’s a chore to fill. It’s more punditry than expert comment. It’s become a single-page editorial ghetto; and that makes little sense in this TV/mobile/web age where you’re looking for more news validation and analysis,” Aditya Sinha, Editor-in-Chief said.

Aditya Sinha in a note published on February 1 issue said that DNA will continue to publish analytical and comment articles but on news pages.

“This does not mean DNA will shun analysis: after all, it’s part of our title. Instead, DNA will give more comment, spread across the paper. For instance, yesterday we have articles by experts on Mumbai, on corruption and on the China-US presidential meeting. Each will appear on a different news page. Otherwise, they’d appear on three consecutive edit pages. DNA will give more comment in the days to come; readers have already seen it in the Money section, and readers will even see it on the Sport pages. And it will all be interesting ,” Aditya Sinha said.

DNA is doing away with the “leaders”, the 400-word unsigned editorials. Instead, as and when a news event warrants a stand by DNA, it will appear on page 1.The letters to the editor remain. They remain an important interactive forum and will now appear on page 2.

“DNA believes the newspaper is a work in progress. Unless it evolves, it will become irrelevant. We are confident you will support our efforts at modernising journalism and staying ahead of the times,” Aditya Sinha said.

DNA is published by Diligent Media Corporation, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors – the Dainik Bhaskar Group and Zee Group.

Launched in Mumbai in July 2005, “DNA” has fast entrenched itself in the lives of a young and dynamic readership in India’s commercial capital Mumbai, in the IT Capital Bangalore, and other key cities such as Pune, Ahmedabad, Surat and Jaipur. Through news, views, analyses and interactivity, DNA provides readers with a composite picture of India and the world.

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