Disney Storybooks Debut in Indian Languages

Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), entered a licensing agreement with Popular Prakashan, one of the leading publishers in India to publish classic Disney storybooks such as The Jungle Book, Aladdin, The Lion King, Winnie the Pooh, Bambi, Cinderella, Tarzan, and Peter Pan, in Hindi and Marathi. Illustrated in delightful Disney traditional style, these eight titles will also be available in Malayalam in March, 2008.

“Disney stories carry positive values and bring out the gift of imagination in children. We are excited to help promote family reading in local languages through these eight Disney titles,” says Harsha Bhatkal, Popular Prakashan.

“We are pleased to provide young readers across India with great Disney reading experiences in their own languages. The launch of this collection reinforces our commitment to localize our stories and connect with consumers through content that is relevant to their everyday lives,” said Disney Publishing Worldwide (India) spokesperson.

Published by Popular Prakashan, these Disney storybooks will be available in full colour and are priced at Rs. 40 each.

Popular Prakashan has been one of the leading publishers of India since 1924. With over 1000 titles published, its successful foray into children’s books publishing has been led by working with top quality content creators from all over the world like Chandamama, Encyclopaedia Britannica, Discovery Channel, Star India Pvt. Ltd. and Sony Entertainment Television to bring books suitable in price and content to the Indian market.

Disney Publishing Worldwide (DPW) is the largest children’s publisher in the world, with 274 million copies of children’s magazines sold worldwide and 120 million children’s books sold each year. A leading comics publisher, Disney Publishing has been producing comics since 1930, with over 340 regular titles read in more than 80 countries around the globe. DPW is based in New York City.

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