The creativity and excellence of popular channels from Disney India was recognized at the PROMAX BDA 2014 function held today in Mumbai.
Disney India’s Media Network’s popular channels bindass,Disney Channel and Hungama TVsecured wins across multiple categories at the coveted awards. Together, the channels bagged fiveawards includingtwoGold and three Silver.
“We have always believed in setting creative benchmarks, be it through our genre defining entertaining content, memorable initiatives or engaging on-air promotional campaigns. And these awards, today, are a wonderful testament to our efforts being appreciated by the entire industry as well. Congratulations to a fabulous team, who are the true winners, putting in relentless efforts to bring compelling on-air campaigns which are an extension of our unique storytelling mixed with creativity, innovation and great characters. We couldn’t be happier”, said Prashant Madan, Executive Director, Creative Services, Media Networks, Disney India.
The wins are in the following categories:
•Gold for ‘Best Public Service Announcement’:bindass’ ‘b for change’ campaign
•Gold For ‘Best Drama Campaign’:bindass’ show ‘YehHaiAashiqui’
•Silver for ‘Most Outstanding Station Image Campaign’:bindass’ ‘b for change’ campaign
•Silver for ‘Best Interactive Spot’ : Disney Channel’s campaign ‘Jet Set Go’
•Silver for ‘Best Sales & Marketing Presentation’ :Hungama TV’s brand campaign ‘HungamaMachaya Kya’