DISH Network Corporation (Nasdaq: DISH), the nation’s third largest pay-TV provider and the digital television leader, today announced an agreement with INVIDI Technologies to use INVIDI’s Advatar(TM) technology to deliver addressable, targeted national and local television advertising. Many of DISH Network’s advanced receivers support targeted advertising delivery, dynamic commercial insertion, and reporting on broadcast television and national programming networks.
“We are at the beginning of the targeted advertising era, so the combination of INVIDI’s technology with DISH Network’s national distribution base is a great platform for national advertisers to reach their target audience with great precision and efficiency,” said Irwin Gotlieb, Global CEO for GroupM.
“DISH Network is focused on delivering relevant and measurable ads to the advertising community and continually looks for technological innovation that will deliver advertisers the best possible value,” said Michael Kelly, executive vice president for DISH Network. DISH Networks national footprint, set top box data and INVIDI Advatar(TM) technology will provide us with the ability to target any geographic or demographic footprint advertisers are interested in reaching to deliver their message with measurement and accountability.”
“We are tremendously excited about our new agreement with DISH Network,” said Dave Downey, CEO of INVIDI Technologies. “The ability to reach DISH Network’s national audience using our technology allows us to offer advertisers the best and most effective message delivery platform in the business.”