DISH Network Corporation (Nasdaq: DISH), the third largest pay-TV provider and digital transition leader, has launched DishMEXICO, the first programming package in the United States designed specifically for Mexicans.
DishMEXICO has more than 50 channels and features some of the most popular Mexican networks such as Univision, Azteca America, Galavision, Teleformula, Telefutura, Telehit, De Pelicula, and De Pelicula Clasico, plus six Latino music channels including Viva Mariachi, Fiesta Mexicana and La Frontera.
The new package also includes the launch of two of the newest and most sought-after channels: Bandamax, the only channel in the U.S. exclusively dedicated to the most popular Mexican and other Latino music categories; and CBeebies, a Mexican-focused, Spanish-language channel developed by BBC that delivers educational and entertainment content for preschoolers, an underserved target in the Spanish-language TV market, available exclusively on DISH Network. DISH Network plans to launch additional exclusive content in the next few weeks.
“DISH Network continues to be a pioneer in Latino programming and now is the exclusive provider of a Mexican-oriented channel package,” said Eric Sahl, senior vice president of Programming for DISH Network. “Nowhere in America will you find the number of high quality channels DishMEXICO offers for an introductory price of just $9.99 per month, including local channels.”
To promote the new package, DISH Network is rolling out a series of TV spots and print advertisements featuring popular Mexican television star Andrea Legarreta, who has appeared in many telenovelas and movies, and currently hosts popular talk show “Hoy” on Televisa.
“DishMEXICO is an exciting addition to our already extensive Latino programming package lineup, and having Andrea Legarreta as our spokeswoman will help promote the package to those customers who want exclusive Mexican programming at a fantastic price,” said Jessica Insalaco, Chief Marketing Officer for DISH Network.