Discovery Takes to the Small Screen

We’re surrounded by a world we take for granted. HOWSTUFFWORKS, the TV version of the popular Web site: , showcases the extreme lengths people go to in order to extract ingredients from the Earth, such as rubber and cotton, iron and gold, corn and wheat, water and salt. But the real stories are about how these seemingly basic commodities are reengineered into fascinating and unexpected outcomes. Did you know that 99 percent of the world’s corn harvest is inedible? That water can cut through steel? That the sides of a beer can are thinner than a human hair? Or that as people search for sustainable energy, salt may one day power our cars and trucks?

Discovery Channel’s world premiere original series, HOWSTUFFWORKS, furthers organic integration with its flagship digital property The weekly series, which launches Thursday, November 13 at 8pm ET/PT on Discovery Channel, delivers on both companies’ core missions of providing knowledge and satisfying consumer curiosity across all platforms. Viewers can learn more about each episode’s featured topic through contextually relevant original articles, and see clips from the show on YouTube .

In addition to the weekly series, and will be launching robust fan sites to support the series, which will include feature articles, sneak peeks of upcoming episodes and podcasts. Each ingredient — aluminum, lead, water, salt, wheat, corn, rubber, timber, coffee, turkey, beer and iron – will be part of the interactive and often very surprising quizzes that were created to highlight the multiple uses of these everyday items.

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