Discovery Networks Asia-Pacific (DNAP) has announced a strategic partnership with Apalya Technologies, a leader in mobile TV service, to avail its bouquet of channels on the mobile platform. Programmes from DNAP’s five networks in India – Discovery Channel, TLC, Animal Planet, Discovery Turbo, and Discovery Science – are now available on mobile platform.
Rahul Johri, senior vice president and general manager – India, DNAP, said, “Discovery continuously endeavours to evolve, and we strive to showcase our unique and compelling content through the most innovative and diverse platforms. This tie-up to broadcast our channels on mobile TV is yet another step forward in the direction of leveraging new technologies to create additional touch points for our current and prospective viewers, who can now enjoy their favourite programmes on the go.”
Commenting on the partnership, Vamshi Reddy, founder and CEO, Apalya Technologies, said, “We are pleased to partner with Discovery Networks, a leader in non-fiction entertainment in India. This partnership underscores Apalya’s commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on mobile, I am sure Discovery Networks will gain unprecedented reach and popularity.”
This paid content service is offered by India’s leading networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect. Customers have a choice of three packages: daily, weekly, and monthly, with prices ranging from Rs.7 per day to Rs.150 per month.
A mobile TV application is required to view the programmes on this platform. Mobile users with a GPRS connection can download the application via the mobile-enabled WAP sites of their respective service providers.