New Delhi: Discovery Networks International (DNI) has named Arjan Hoekstra as the new head of the Asia-Pacific region, effective September 1. The announcement was made by Mark Hollinger, President and CEO of DNI, to whom Hoekstra will report.
Hollinger also announced an expanded role for Rahul Johri asSenior Vice President and General Manager, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia*.
As President and Managing Director of Discovery Networks Asia-Pacific (DNAP), Hoekstra will be responsible for developing the overall strategies for DNAP’s business to drive revenue across ad and affiliate sales, build the portfolio’s core brands and look for partnerships to drive the content and profile of DNAP within the region. He will be based out of the Singapore office, DNI’s hub for the Asia-Pacific region. His move to DNAP is another step that will continue to strengthen the relationship between Discovery and Eurosport as the two companies develop wider synergies in the Asia-Pacific region.
“We are excited to have Arjan join our executive team,” said Hollinger. “His strong management skills, his affiliate and sales experience and his deep relationships in the region will serve us very well as we look to expand our already successful business there further. Throughout his career at Eurosport, he was always looking for ways to innovate and develop new service offerings to his clients, and I look forward to his bringing this kind of ingenuity to Discovery’s portfolio in the marketplace.”
Hoekstra joins DNAP from Eurosport where he has been Managing Director of Eurosport Asia-Pacific Ltd. and Eurosportnews Distribution Ltd. Asia-Pacific, based in Hong Kong, since 2005. In this role, he was responsible for the development and oversight of the entire Eurosport Asia-Pacific business, includingEurosport/Eurosportnews/ Eurosport.com, which spans 19 countries. Under his leadership, Eurosport Asia-Pacific became one of the best-known sports media brands in the region.
Having worked at Eurosportsince 1994, Hoekstra held several key positions within the organization including Director of Business Development Eurosport S.A. based in Paris, France; Managing Director Eurosport Television A.B. based in Stockholm, Sweden; and Deputy Managing Director British Eurosport based in London, England. During his tenure throughout Europe, Hoekstra was responsible for key business milestones including the launches of British Eurosport, Eurosportnews across Asia-Pacific, South America and Africa, andEurosport Mobile.
Hoekstra is an Investment Promotion Ambassador for the Government of Hong Kong SAR and a Member of the Council of Governors of CASBAA as well as a member of ASTRA. He holds a Masters of Law (LLM) from the University of Amsterdam specializing in Media Law and Intellectual Property and recently completed the International Executive Program at Insead Business School in Fontainbleau and Singapore. Arjan currently resides in Hong Kong.
Hollinger stated, “Rahul has built a very successful Indian business for us during his time with Discovery. I am delighted that he will bring his expertise to the Southeast Asia business and pan-regional sales efforts as he takes on this expanded role.”
Johri, previously General Manager, South Asia, has taken on additional responsibilities in this newly created role. AsSenior Vice President and General Manager, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Johri will now manage the advertising sales and solutions deals for the pan-regional business as well as focus on distribution and growing local ad sales for Southeast Asia.
Johri joined DNAP in June 2001 in thead sales division. Since then, he has been promoted through the organization to his previous role of Senior Vice President and General Manager of South Asia where he spearheaded the operations and overall growth strategy of DNAP’s portfolio in those countries. He was also responsible for revenue generation, portfolio expansion, affiliate partnerships, viewership, content creation and talent management, and he pioneered localization strategy and the launch of multiple language feeds across brands. Most recently, Johri oversaw the successful launch of Discovery Kids, a distinct channel promising to ignite imagination of over 370 million children in India.
Johri is a Board Member and Treasurer of Indian Broadcasting Foundation (IBF). He holds an MBA in Marketing from the Rohilkhand University, India, as well as a degree in Chemistry. He is an alumnus of Sherwood College, Nainital.