Discovery Kids viewership jumps by 66 percent

Discovery Kids’ biggest launch of the year KISNA is a runway hit amongst Indian kids increasing the channel’s viewership by 66%. Produced by internationally acclaimed Filmmaker Ketan Mehta, KISNA’s wit and valour has captured the imagination of kids from across India including UP, Delhi and Bangalore. (Source: TAM, CS-4-14, All India, Week 39-42 2014, 1400- 1600 Hrs).

Rahul Johri, Executive Vice President and General Manager– South Asia & South East Asia, Discovery Networks Asia-Pacific, said, “We are delighted with the response of Discovery Kids biggest series of 2014 – KISNA. The successful premiere demonstrates the distinct appeal of Discovery Kids and its new franchise – KISNA.”

KISNA is the story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. During the series, KISNA clashes with Raja Durjan and each time squashes his evil plans of spreading fear in KISNA’S hometown. The strongest fail to match KISNA’S superpowers and his group of friends as they resolve every problem with courage and ingenuity.

Watch KISNA as he battles all the evil with his humour and bravery and stands between the wicked forces of Trikaal and Raja Durjan and his beloved city every afternoon at 2 PM on Discovery Kids.

Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and digital platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon D2H.

KISNA is a Cosmos Entertainment PTE Ltd and Maya Digital Studios Pvt. Ltd production.

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