Discovery HD reviews new logo and on-air look in Asia-Pacific

Discovery Networks Asia-Pacific (DNAP), a division of the number-one nonfiction media company Discovery Communications, this week introduced a refreshed logo and a new on-air look in Asia-Pacific. The new logo will also roll-out in the United Kingdom and Europe, and Latin America, starting this July. The re-launch will include new brand spots, idents and bumpers and premiere programming from September.

Earlier this year, Discovery Channel’s iconic ‘globe’ logo was updated in all international markets with a contemporary colour palette and fresh typography, combining to reflect the brand’s innovative personality and positioning. The Discovery HD logo has now been updated in a complementary style.

“The new Discovery HD logo and on-air look give the brand a more modern feel while reflecting its global appeal. Our viewers can continue to expect the very best in quality programming from Discovery HD, and enjoy the ultimate viewing experience through our compelling line-up of high-definition programmes that showcase the wonders of our world in amazing detail,” said Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific.

Discovery is one of the leading global providers of HD networks with services offered in 30 markets including Austria, Australia, Belgium, Brazil, Canada, Czech Republic, Denmark, Finland, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Japan, Latvia, the Netherlands, Norway, Philippines, Poland, Romania, Russia, Singapore, Slovakia, Slovenia, South Korea, Sweden, Turkey, the United Kingdom and the United States. Launches are planned soon for Italy and Taiwan.

Discovery Communications was the first global broadcaster to launch a 24/7 high-definition network with Discovery HD Theater, which launched in the United States in 2002. In addition to HD Theater, the company offers HD simulcast services in the United States for Discovery Channel, Animal Planet, TLC, Science Channel and Planet Green. The company distributes Discovery HD and Animal Planet HD internationally and launched its first international HD simulcast service for Discovery Channel in Japan in October 2008.

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