Discovery Channel to support Earth Hour initiative

EarthHour-2014Joining one of the largest environment campaigns around the world, Discovery Channel pledges to support WWF’s Earth Hour initiative.

Earth Hour is the world’s biggest celebration for our amazing planet – every year on the last Saturday of March, millions of people across the globe unite in a spectacular show of support to raise awareness about climate change.   This year, Earth Hour will be observed on Saturday, March 29, 2014 from 8:30 PM—9:30 PM.

This association between Discovery Channel & WWF India is a collective effort to raise awareness on the importance of climate change, energy conservation and inspire individual action. The promotional partnership will be leveraged through Discovery’s networks in India spanning on-air, digital and social media platforms and on-ground events.

Commenting on the association, Rahul Johri, senior vice president and general manager – South Asia, & Head of Revenue – Southeast Asia and Pan Regional Advertising Sales, Discovery Networks Asia-Pacific said, “Discovery Channel’s partnership for Earth Hour is our constant endeavor to give back to the planet and empowering people to make a difference to the world.  Through this campaign, we aim to raise awareness about the importance of energy conservation amongst viewers and help build a sustainable environment.”

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