Discovery Bashundhara Group reach exclusive distribution agreement

Discovery Networks Asia-Pacific (DNAP), a division of the number-one nonfiction media company Discovery Communications, has reached a strategic agreement with the Bashundhara Infotainment (a unit of Bashundhara E-Media Limited) – an arm of Bashundhara Group, one of the largest business conglomerates, to distribute Discovery’s bouquet of channels in Bangladesh.

Under the agreement, from May 2009, the Bashundhara Infotainment will distribute Discovery’s three channels namely Discovery Channel, Animal Planet and Discovery Travel & Living. As the distributor for Discovery’s channels in Bangladesh, Bashundhara Infotainment will be responsible for increasing the penetration of the channels across the country through its relationships with the cable operators and Multi System Operators (MSOs).

Announcing the agreement, Rahul Johri, senior vice president and general manager – India, Discovery Networks Asia-Pacific said, “Discovery Networks is committed to providing high-quality, credible and entertaining content to its viewers. Our agreement with the Bashundhara Group is in line with our strategy to further deepen our channels’ penetration in the South Asia region and Bangladesh in particular, and to cater to the insatiable demand of the viewers to discover more. Bashundhara Group’s unmatched repute, established infrastructure and deep knowledge of the market environment will give impetus to Discovery Networks to reach millions of viewers in Bangladesh.”

Safwan Sobhan, additional managing director, Bashundhara Group said, “We are extremely pleased with the opportunity provided to distribute Discovery’s networks, ranked amongst the most popular channels in the country. This alliance is an indication of Bashundhara Group’s unique expertise and robust distribution platform.”

Discovery Networks enjoy immense affinity amongst viewers, advertising trade and affiliates. Ranked amongst the most widely distributed networks, it offers a compelling mix of spectacular, enriching and entertaining content. Discovery has been present in Bangladesh for over ten years. It currently airs the following channels in the country:

Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality non-fiction programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel now reaches more than 165 million households in Asia-Pacific. Globally, Discovery Channel is one of the world’s most widely distributed television brands, reaching 368 million households in more than 170 countries in 35 languages. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical programmes.

Animal Planet is the world’s only brand that immerses viewers in emotional, engaging and passionate content devoted to animals. Animal Planet connects humans and animals with rich, deep content and offers animal lovers access to entertainment, information and enrichment. Animal Planet is available in over 329 million homes worldwide. First launched outside of the United States in Europe in 1997, Animal Planet is a joint venture between Discovery Communications and BBC Worldwide in all international regions except the UK and Italy. Animal Planet launched in Asia-Pacific in 1998 and is currently distributed to more than 151 million subscribers in over 20 countries and territories in the region.

Discovery Travel & Living, a Discovery Lifestyle Network, is an in-home getaway for viewers who want to experience the best the world has to offer. Providing an eclectic mix of programming on travel, food, design and decor, Discovery Travel & Living encourages viewers to live life well and make the most of their free time by pursuing unique interests and experiences. Launched in Asia-Pacific on January 1, 2005, Discovery Travel & Living is currently distributed to over 131 million subscribers in the region. Discovery Lifestyle Networks is the only portfolio of networks for markets outside of the United States offering lifestyle entertainment that enriches viewers’ lives by focusing on personal experiences and practical advice for greater enjoyment of life.

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