Dinesh Malhotra to head Carat Fresh Integrated

Carat Fresh Integrated, the leading Activation company from the Aegis Media Group, announced the appointment of Dinesh Malhotra as the Senior Vice President, heading the business.

Dinesh Malhotra, after a successful career in the India Navy, joined Lintas IMAG and, over 10 years rose to be President Linterland. Thereafter, he took over as Senior Marketing Specialist with International Development Enterprises, working as marketing advisor for food security & poverty alleviation programs in India, Nepal, Zambia, Ethiopia, Cambodia, Vietnam, Ghana and other International markets.

Ashish Bhasin, Chairman India & CEO South East Asia said, “ With the spectacular success & growth that Carat Fresh Integrated has achieved over the last 6 months, having a head as experienced as Dinesh Malhotra will be a big help to the business leaders, Sidharth Ghosh and Sampath Shenoy. Dinesh brings with him over 28 years of experience and with Carat Fresh Integrated’s special thrust on Activation, both rural & urban, this will be a unique strength. The fast growth has encouraged us to invest in this important area of marketing communications.”

Dinesh Malhotra, Senior Vice President, Carat Fresh Integrated added “ I am delighted to join the Aegis Media family and am excited about the great potential Carat Fresh Integrated has since there are no professional players in the market with knowledge and experience in both urban & rural activation.”

Idea Cellular, Lipton, Future Group and Mills & Boons are some of the clients of Carat Fresh Integrated, besides the Aegis Group clients like Air Asia, Philips, Tetrapak and others.

Carat Fresh Integrated is a part of the Aegis Media Group that also comprises of Posterscope, the world leader in OOH, Isobar, the world’s leading digital agency, Carat, the media buying & planning giant, Hyperspace (Retail), Brandscope (OOH), iProspect, the world’s leading search marketing agency & Vizeum.

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