Dinamalar, one of the leading Tamil dailies recently appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com.
Dinamalar.com had planned to use methodologies and tools to make the website more popular. We have some good numbers and those numbers are not realistically shown to the advertisers or even to the public. Therefore we are some kind of foundation wherein things are in place and our numbers are well exhibited so that we would able to generate revenue to our potential. Dinamalar.com takes every effort to understand readers requirements & full file its. Its readers not just read the news, they also comment a lot. A 24×7 moderator team is tracking the comments and keep updating on the website. This show the social responsibility Dinamalar.com has brought in to their readers.
Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings. He further said that, Dinamalar.com was the No. 1 publication portal in India as per Alexa rankings.
The website claims to have around 8 million visitors per month. Among the visitors, about 38-40 per cent are Indians, while the rest are from abroad. Most of the NRI traffic came from the US, the Middle East, Australia, Singapore and the UK.
Dinamalar.com was ranked 280th as per comScore in India, while its competitor Dinakaran.com & Dailythanthi.com are ranked 664th and 803rd respectively. 70.12 per cent of its users were less than 34 years in age.
Dinamalar.com also has a mobile application, which the customers can download on their mobile phones to read the news. So far, the website claims to have 94,000 downloads on mobile applications with 5 million pages views every month.