New York : Digitas, the leading global integrated brand agency, American Express, and Crispin Porter + Bogusky have been awarded the Grand CLIO in the “Content and Contact” category for “Small Business Saturday,” a groundbreaking campaign that created the first-ever holiday dedicated to supporting small businesses.
In addition to the Grand CLIO, Small Business Saturday also won the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media.
“American Express OPEN is an inspired partner who understands the value and drive of community. Small Business Saturday was an idea that inspired passion and action and Facebook was the quintessential place to gain nationwide community momentum,” said Mark Kiernan, SVP, Marketing, Digitas. “We’re thrilled to be honored by the CLIOS for this successful campaign and to have a part in the creation of a national consumer movement to ‘shop small.'”
The campaign designated November 27 as “Small Business Saturday” — a day when American Express cardholders could receive $25 back when shopping at registered small businesses. At the same time, registered small business owners received access to sophisticated marketing tools, advice, and free geo-targeted advertising. The multi-channel campaign impacted millions of people and business owners nationwide, as well as garnered the support of numerous elected officials.
Now in its 52nd year, the CLIO Awards is one of the world’s most prestigious advertising awards competitions. The Grand CLIO honors the best advertising of the year — outstanding campaigns that inspire consumers and drive results.
Digitas and American Express: Creating Innovative, Award-Winning Campaigns
This award comes on the heels of a number of other accolades that Digitas and American Express have won through their collaboration. In February, they were awarded the One Show Silver Pencil for Innovation for “My Movie Pitch,” a contest where film enthusiasts everywhere could submit movie pitches online for the chance to see their idea brought to life. In April, they were named finalists in two categories at the Webby Awards for “Unstaged,” a live interactive concert experience that drew in millions of viewers. And in June, Small Business Saturday will be awarded an Effie for Best Media Idea.