Digitas bags Gold Dragon for “Champi Wala”at PMAA 2009

In the recently concluded PMAA Awards 2009, Solutions | Digitas won the Gold Dragon for Thomson Press Digital “Champi Wala” and another Gold Dragon for Aviva Life Insurance’s Aviva Dollar Dreams. In addition, the company has won two Bronze Dragons as well. This is the fourth consecutive year that Solutions | Digitas has won awards at PMAA in different categories.

Kanika Mathur, President & Co-founder, Solutions | Digitas said that “Our company philosophy has been that great ideas will guarantee real results for our clients and this in turn will get us maximum awards. Our commitment to this philosophy is now bearing results. I am elated over these wins and I hope that our winning spree continues like this.”

Added Partho Sinha, Executive VP- Creative, Solutions | Digitas, “Practically, we won these awards the moment the idea brought in business for our clients. This is just an official recognition of a brilliant idea that worked well. ”

In the Best Use of Direct Marketing in a promotion category, Solutions Digitas has won a Gold Dragon for Thomson Press’ Digital ‘Champi wala’ campaign. The company also won a Bronze Dragon in the business to business category, for the same ‘Champi wala’ campaign. The concept behind this campaign was that Champi wala or the local masseur is the traditional way to relieve one’s stress. Drawing from this quintessential form of de-stressing Solutions | Digitas created a campaign to highlight the easy solution to all print-related headaches with Thomson.

In the Best Dealer/Sales Force Activity category, Solutions | Digitas has won a Gold Dragon for Aviva Life Insurance’s Aviva Dollar Dreams. Once again for Aviva Dollar Dreams, Solutions | Digitas won a Bronze Dragon in the Best activity Generating Brand Loyalty category. This campaign was developed on the insight that most middle-class Indians aspire for western living and dollar earnings. This led to the creation of a comprehensive long term rewards program called Dollar Dreams that allowed the insurance agents to earn ‘dollars’ and redeem them for exciting rewards (‘dreams).

Solutions | Digitas has won six Gold Dragons, three Silver Dragons, four Bronze Dragons and six Certificates of Merit at PMAA since the year 2006. It has also won the MAA Globes Awards for the last two consecutive years.

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