DIESL bags Customer Brand Loyalty award in Logistics Sector

Mumbai: Drive India Enterprise Solutions Ltd. (DIESL), logistics arm of the TATA group, has won the Customer & Brand Loyalty award in the “Logistics Sector – 3rd Party Logistics” at the 4th Loyalty Awards held in Mumbai on 27th January 2011. The Loyalty Awards are presented by Carlson Marketing (Global leader in marketing services and brand loyalty programs) & Kamikaze B2B Media.

Leading logistics companies like TCI Supply Chain Solutions, AFL Pvt. Ltd., Safexpress Pvt. Ltd., GATI Ltd., DHL Supply Chain, Schenker (I) Pvt. Ltd. and Agility were also in the fray for the award.

The Loyalty Awards were given out during the Loyalty Summit held in Mumbai at Intercontinental, The Lalit on 27th & 28th of January ’10. The award was presented by Mr. Nik Laming, SVP – Asia Pacific & MD, Singapore/ Malaysia/India, Carlson Marketing and Mr. Harish Bhatia, CEO, Kamikaze B2B Media & Project Managing Director, Loyalty Summit and Awards. The awards, now in its 4th year, are the outcome of a combination of customer research undertaken in 6 cities of India with a sample of 25, 000 customers and 500 corporates aided by nominations received from organisations. These awards were decided on the basis of a research conducted by A.C. Nielsen.

Speaking on the occasion, Ajay Chopra, CEO, DIESL commented, “As the third party logistics segment evolves in India we believe that superior service quality will be a key differentiator. The technology powered customer centric approach has given us the edge and made us future ready and capable of meeting global standards in the challenging Indian scenario. We are humbled by this recognition and it encourages us to further enhance our service commitment to our customers.”

DIESL (Drive India Enterprise Solutions Ltd.), a Tata group company, jointly owned by Tata Industries and Tata International, is a leading provider of integrated logistics solutions, with over 176 warehouses connecting 5000 towns across India. DIESL operates more than 4.4 million sq. ft. of warehouse area, covering around 90% of country’s districts and managing over 3.25 million transactions per month.

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