Snapple, a leading brand of Dr Pepper Snapple Group (NYSE: DPS), announced today it has assigned its advertising account to Interpublic Group’s Deutsch LA, replacing incumbent Cliff Freeman & Partners. The announcement follows an agency search to support a creative project for the brand that began in September.
“There were a number of well-qualified and capable agencies participating in this review, and we were impressed by a lot of the work we saw throughout this process,” said Jim Trebilcock, head of marketing for Dr Pepper Snapple Group. “Deutsch LA’s work stood out, showed a keen understanding of our business and best reflected the direction we want to take with Snapple. We are very pleased to have them as our new agency of record and excited about the work they’ll be rolling out in the coming months.”
With this decision, Deutsch LA adds a second DPS brand to its client roster. Since April, Deutsch has been agency of record for Dr Pepper.
“We’re incredibly excited about the opportunity to return this brand to icon status. The work we showed will be talked about for years to come,” said Mike Sheldon, president, Deutsch LA. “We couldn’t be happier about furthering our relationship with DPS beyond the Dr Pepper brand.”
Young & Rubicam/San Francisco continues to handle advertising for Diet Dr Pepper and four other DPS beverage brands.
“We appreciate the work Cliff Freeman has done for Snapple. They have helped position Snapple for future growth, and we will continue to look to them for future work on our brands,” said Trebilcock.