DesiMartini.com announces integration with HT City

DesiMartini.com, the Social Networking website from the house of HT Media, has launched an integration with HT City – HT’s Entertainment and Lifestyle supplement – to launch the online version of “Celeb and the City” – an exclusive column written by the top celebrities in India like Priyanka Chopra and Akshay Kumar and “Page 3” -the exclusive column capturing the parties of the who’s who of the city.

DesiMartini.com, the Social Networking website from the house of HT Media, has launched an integration with HT City – HT’s Entertainment and Lifestyle supplement – to launch the online version of “Celeb and the City” – an exclusive column written by the top celebrities in India like Priyanka Chopra and Akshay Kumar and “Page 3” –the exclusive column capturing the parties of the who’s who of the city.

This is in line with HT Media’s focus on the internet as a new medium and the Indian youth as its core target segment. Recognizing that the interactivity and dynamism of the digital medium are key to engage today’s young consumer, this move marks the way for stronger future integrations between the media house’s online and offline properties.

Amit Garg, Business Head of Firefly, HT Media’s internet arm, said “There are certain advantages that the internet medium offers – being able to increase the reach of the HT City content to young users across the country, giving them access to previous archived material that they would be interested in, being able to comment and give their feedback instantly on a relevant column or photo, and so on. Of course, the exclusive HT City content also enriches the experience of users on DesiMartini, and given the close synergy between the target segments of the two properties, it’s a win-win for both.’’

Under “Celeb and the City”, celebrities like Akshay Kumar, Deepika Padukone, Priyanka Chopra, Imran Khan, Anoushka Shankar, Karan Johar and Kunal Kapoor have been writing exclusive columns for HT City and the feature has become extremely popular amongst readers, who have shown an overwhelming response to each of the celebs with letters and emails.

HT City’s another popular feature Page 3 has been a daily source of pictures and information from the best parties around the capital city of Delhi.

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