Dentsu India appoints Shantanu Mukherji as ECD ,Dentsu Creative Impact

Mumbai:Continuing with the series of senior-level appointments, the Dentsu India Group today announced the appointment of Shantanu Mukherji as Executive Creative Director, Dentsu Creative Impact. Shantanu will partner the leadership team at Dentsu Creative Impact on brands like Maruti, Tetrapak and Max India. He will also partner Soumitra Karnik, National Creative Director, Dentsu India Group on select projects.

Shantanu joins Team Dentsu from JWT, Delhi where as Vice President and Senior Creative Director he led Art for JWT’s client Airtel. Over his nineteen years with JWT, Shantanu grew from Art Director to a Creative Head responsible for a key portfolio in JWT.

Welcoming Shantanu to Dentsu, Rohit Ohri, Executive Chairman, Dentsu India Group said, “Shantanu is a hugely talented creative person with a super work ethic. We are a young agency with very big ambitions. We need all hands on the deck, and a single-minded focus on the quality of our work. These qualities define Shantanu and that’s why I’m delighted to have him as a part of my leadership team”.

On joining Team Dentsu, Shantanu Mukherji, Executive Creative Director, Dentsu Creative Impact said, “My decision to move to Dentsu after a long tenure in JWT has been dictated by my desire to once again be part of a ‘big’ growth story. When I joined JWT, it was on a spin, with almost each morning bringing with it the prospect of working on exciting brands and path-breaking briefs. I can see Dentsu embarking on such an exciting path already and I couldn’t have missed being a part of that action. I am really looking forward to it.”

A graduate from Delhi College of Arts, Shantanu began his journey in advertising at Tara Sinha – McCann Erickson as a Junior Visualizer working on brands such as Nestle, Reckitt, Taj Hotels and Gillette. Moving to HTA (JWT) as Art Director in 1993, Shantanu led his own group and the Chandigarh office, going on to win business such as Motorola Pagers, Pizza Hut, Sony, Airtel, Congress, CWG, KFC and Apollo Tyres to name a few.

Shantanu’s brand experience spans diverse categories like FMCG, Hospitality, Consumer Durables, Lifestyle, Media, Real Estate, Telecom, Automotive, Financial Services and IT to include brands such as ESPN Star Sports, ITC Hotels, Timex, GE Money, Spice Telecom and Monte Carlo among others.

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