Dentsu India and Connecturf has announced the setting up of a joint venture interactive agency that would provide Dentsu’s Indian client base a complete range of interactive & digital media services. Dentsu India will hold 51% equity and Connecturf will hold 49% in Clickstreamers, the new entity. The joint venture company will report to Takashi Koyanagi, head of Dentsu Digital.
Clickstreamers will launch a suite of services including internet media buying, interactive content development, ad-serving, campaign management, search engine marketing (SEM), search engine optimization (SEO), mobile marketing, on-line gaming solutions, reports and analytics.
Dentsu India with capitalized billings of Rs. 800 crores, has 3 full-service ad agencies under its umbrella. Its media outfit, Dentsu Media, was officially launched in the summer of 07 and operates under two brand names, Media Palette & Media Cubic. Dentsu India also recently set up ‘iki’, India’s first 360 design agency. Dentsu’s clients include Toyota, Honda, Canon, Yamaha, Panasonic, Raymond Apparel, IndiaBulls, Adani, Rasna, Suzlon, Jaypee, FedEx, Thomas Cook, Indian Oil, JK Cement, and TCI among others.
Connecturf is the parent company of India’s most successful Digital Marketing Company, Mediaturf. Connecturf with its various lines of business enables marketers to exploit the vast potential of the digital medium. Through its operating units Mediaturf—an interactive agency, Solutionturf—a digital technology solutions provider and Knowledgeturf—an online research and intelligence unit, Connecturf provides 360-degree interactive solutions and is uniquely poised to add value to every digital interaction.
“The coming together of Dentsu and Connecturf creates a unique and unbeatable market opportunity,” says Sandeep Goyal, Chairman, Dentsu India. “Clickstreamers will gain instantly from the vast experience and knowledge base of Connecturf in the Indian digital space. It will also have ready access to the deep reservoirs of cutting-edge consumer knowledge of Dentsu, back home in Japan. We will be able to take to market a well-balanced mix of local understanding and global knowledge that will greatly benefit New Media clients.”
Adds Ishan Raina, Chairman, Connecturf, “I am delighted at this marriage—there is a great chemistry between everyone involved and the combined team has already been focused on adding value to the first lot of Dentsu clients during their engagement phase.”
V Ramani, Vice Chairman and Managing Director, Connecturf further adds, “I think successful partnerships are built on the vision that a partner brings and we found that in the Dentsu India management. Our projects so far have been built on a basic principle: client success and innovation backed by strong process. We are excited by the potential of this JV. This is the 1st of the new aggressive phase II of Connecturf with fresh blood and fresh investments.”
“The Connecturf backbone cuts Clickstreamers time-to-market to near zero. The JV company will leverage the infrastructure and knowledge base of the parent to take a full platter of services to our clients, from Day 1,” says T. Koyanagi who will lead the venture. “We will use the Dentsu infrastructure to build our footprint over Delhi, Mumbai, Chennai, Bangalore, Ahmedabad and Dubai within the next 3 months so that we can offer full-range e-services to all our agency clients.”