Dentsu Aegis Network, the first truly global communications network for the digital age, has announced the appointment of Haresh Nayak as Regional Director for out-of-home (OOH) specialist Posterscope in Asia Pacific.
Haresh will report into Annie Rickard, Global CEO, and Ashish Bhasin, who will take on the role of Chairman of Posterscope and PSLive Asia Pacific along with his other responsibilities as Chairman and CEO Dentsu Aegis Network South Asia.
As Managing Director of Posterscope India, Haresh built it from a start up to a market leading player in just 6 years, and a significant profit contributor to the Group’s Indian business. He will continue with his responsibilities in India but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximized trading position.
Nick Waters, CEO Dentsu Aegis Network Asia Pacific said: “Haresh has a proven track record of success in his home market of India building Posterscope from a start up to one of the market’s leading players in the space of 6 years. He’ll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management.”
“Posterscope is a real driver for the business in India and the appointment of Haresh to the role of Regional Director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients.” added Ashish Bhasin, Chairman of Posterscope and PSLive Asia Pacific & Chairman and CEO Dentsu Aegis Network South Asia.
“I am extremely delighted to take on this role. Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialized and differentiated out-of-home offerings” said Haresh Nayak, Regional Director Posterscope Asia Pacific.
Haresh has spent over 15 years in the OOH and media industry and has broad experience in OOH, retail, research and management. He started his career at Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he held the position of business director and national buying head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.