Dentsu Aegis Network acquires abaGada

Dentsu Aegis Network today announces the acquisition of abaGada Internet Ltd (abaGada) – a fast growing digital performance marketing agency in Israel.

abaGada will become part of Dentsu Aegis Network and transition towards operating as iProspect – Dentsu Aegis Network’s global digital performance agency. The acquisition establishes iProspect’s network in Israel in addition to expanding Dentsu Aegis Network’s breadth of media and digital capabilities in this dynamic and innovative market.

Established in 2010 and headquartered in Tel Aviv, abaGada has quickly grown to become a leading digital agency in Israel, a market recognised as an incubator for technology advancements and digital product development. Offering a full range of multilingual marketing services including advanced Pay Per Click (PPC) management, Search Engine Marketing (SEM) and Optimisation (SEO), Display, as well as social and creative solutions, abaGada’s main clients include Google, KIA, Bezeq International, and Issta.

abaGada’s CEO and co-founder, Eyal Chen, will continue to lead his successful business and dynamic team of 22 employees in his new role of CEO of Dentsu Aegis Network, Israel, reporting into Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East.

“This acquisition marks another important step in the continued growth of Dentsu Aegis Network and the reach of our digital capabilities,” said Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East. “With advanced services, a high level of technology products and expertise delivered to globally renowned brands and partners, abaGada is a highly successful business that is both strategically and geographically suited for our global network.”

“Bringing abaGada into iProspect enables us to scale our brand presence in the crucial high tech Israeli marketplace, adding another dimension to our global digital capabilities. We look forward to welcoming Eyal and the whole abaGada team to iProspect,” said Ben Wood, Global President of iProspect.

Eyal Chen, CEO of abaGada said “We are looking forward to joining Dentsu Aegis Network and offering our digital marketing services and technology to more global brands. Our dynamic team will act as the conduit between the innovative Israeli market and Dentsu Aegis Network’s and iProspect’s global network, whilst continuing to provide our clients with the highest value in digital marketing.”

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