Consolidating its position as a rapidly expanding international publisher, Dennis Publishing on Thursday announced a joint venture with Media Transasia India to launch Dennis Media Transasia India Ltd.
Privately owned and based in New Delhi, the venture will be a highlight in a year that has seen rapid growth for Dennis Publishing both in the UK and overseas; by the end of 2009 the business will have expanded operationally into four territories, with more planned in the future. The move into India will tap into the fast-maturing media market of 1.1 billion consumers.
Dennis Media Transasia India Ltd will begin by adding music magazine Blender to joint venture. The magazine has already made a flying start in India and continues to attract readers and advertisers alike with its cutting edge design and sharp editorial. Additional magazine launches are planned for the next six months, but there are also several digital only brands in the mix. The growth of digital advertising revenue in India – planned to almost double to 7,500 million rupees in the next two years – also underpins the venture. The combination of Dennis Publishing’s expertise in this field – almost 40% of UK ad revenue is digital – and Media Transasia India’s business breadth and extensive network throughout India, will create a dynamic culture and company.
Dennis Publishing will ally its men’s sector expertise (Maxim, Men’s Fitness, evo, Monkey) to the local knowledge and capabilities of Media Transasia, to continue to develop brands like Blender and introduce key international licenses in this sector. The long-term aim is for Dennis Media Transasia India Ltd to become the largest men’s publisher in India.
James Tye, CEO of Dennis Publishing, comments: “India is the most dynamic media market in the world and is an obvious choice for our global and digital expansion. I am also delighted with our choice of partner – we are both privately owned companies and we share the same philosophy of serving our customers with innovative and outstanding editorial, in print, online and on mobile. The rapid international expansion of Dennis Publishing means we now have a strong presence in four of the world’s top 10 economies – the UK, USA, Australia and now India, with more to follow.”
Rasina Uberoi, Vice President, International, Media Transasia said “It is indeed a pleasure for Media Transasia to get into a joint venture with Dennis Publishing which is one of the world’s leading independently owned media companies. Both are focussed on serving the customers with innovative and effective advertising solutions. with this JV, Media Transasia intends consolidating its position as the most dynamic ‘new age media company in India’ with presence across both magazine format as also digital. We have huge investment plans lined up for India and look forward to making this JV make the Indian media scene rock.”
Media Transasia is one of South East Asia’s most progressive publishers. Founded in 1977 the company has grown to encompass 3 countries, publishing 25 magazines and employing some 400 people. With offices in the five key metropolitan cities (Delhi, Mumbai, Bangalore, Chennai and Kolkata) the company was ideally placed to capitalise on the emerging and media hungry, urban ‘middle classes’. Media Transasia India has doubled in size over the past 4 years.
In 2005 Media Transasia launched Maxim, the world’s best selling men’s lifestyle magazine, under a license agreement with Dennis Publishing. Maxim quickly established itself as the bench mark for international magazines looking to launch in India, selling three times more copies than the market leading men’s magazine. Media Transasia followed up the launch of Maxim with a few more successful launches of international titles viz Travel + Leisure, Better Homes & Gardens and Child.
Dennis Publishing is one of the world’s leading independently owned media companies. In this century, Dennis has transformed itself from a traditional print publisher into a multi-platform content provider putting the brand at the heart of everything it does. It is committed to providing its readers with outstanding content, wherever they want it and whenever they want it, regardless of platform.
Dennis Publishing publishes over 50 magazines, digital magazines, websites and mobile sites in the UK covering an expansive range of interests. Dennis brands include The Week, Monkey, Auto Express, Men’s Fitness, evo, PC Pro, Inside Poker, Viz and Maxim. It also publishes The Week in the US. Dennis Publishing has a combined readership of over 8 million every month.
Founded in 1974, Dennis Publishing turnover exceeds £75 million a year, excluding subsidiary companies. Dennis is also a major shareholder in Seymour Distribution – a magazine distribution company – and Dovetail Services Ltd. – a sub scri ptions, marketing and fulfilment company. Dennis Publishing is privately owned by Felix Dennis.
Dennis Publishing was named as one of the Sunday Times’s Top 100 Best Companies to work for in 2007 and 2008. It was the only publisher in the Top 100.
Media Transasia has a network of offices worldwide including five offices in India. It also has marketing rep offices in USA, Thailand, Japan, Korea, Hong Kong, Singapore, Malaysia, Pakistan, Uzbekistan, UAE and the UK (in most European and other Asian countries). It has total staff strength of over 400 employees including journalists and editorial staff, photographers, circulation, production, marketing and finance and other support personnel.The group has three publishing centres namely, Bangkok, Hong Kong and New Delhi.