Delhi Transport Corporation (DTC) has called for a pitch to find a creative partner. Agencies that are empanelled with the Directorate of Information & Publicity (DIP) are eligible to take part in this pitch. It is learnt that some government agencies are taking part in the pitch. The account size has been estimated at Rs 1 crore.
Senior sources close to development have confirmed the news. A tender was floated in the first week of March 2009 and presentations are expected to take place next week.
This is the first time that DTC is employing a creative agency. The creative agency / agencies will be responsible for the branding of DTC buses and as well as bus stops. A major part of the work will also involve outdoor hoardings.