Delhi Daredevils launch Hindi website to reach larger fan-base

New Delhi: Delhi Daredevils skipper Virender Sehwag today launched the team’s Hindi website, making it the first IPL Franchise to create an online destination for cricket fans who would like to follow the game in the language. “I am very happy that the Delhi Daredevils now has a Hindi website. I remember that when I started playing cricket, I had problems reading and speaking in English,” he said.

“It will allow us to connect with more cricket lovers from different walks of society who are not familiar with English. These fans will now find it easy to read interesting content in Hindi, share it with their friends and send us messages too,” Sehwag said, seeing the launch of the Hindi site not only as a strategic initiative to engage the fans but also as a move that would fuel a new spirit and enthusiasm in his team.

GMR Sports Head (Marketing) Hemant Dua said the Delhi Daredevils was proud to become the first IPL Franchise to launch its website in Hindi. “It will enable us strengthen our connect with more fans,” he said. “Our team has enjoyed wonderful and steadfast support of our fans through thick and thin and we owe it to them to reach out to them more.

Mr. Dua said the English website had been redesigned, too. “We are offering our fans a holistic cricket experience – from live scoring with graphs and text commentary to watching streaming pictures, from being able to buy their favourite team’s branded merchandise to securing their tickets for the team’s eight home games,” he said.

“We have been assisted in this project by our partners Cheil Worldwide SW Asia, IBEE Solutions and SportzInteractive,” Mr. Dua said. “The most visible upgrade in the site is the layout of the site, thanks to Cheil. The new site now breathes the defying attitude of the Delhi Daredevils.

“Besides, given the internet penetration through mobile phones, Delhi Daredevils will soon launch the mobile version of the website. Smartphone users can download a mobile App to get score and news updates. We have not allowed the city’s geographical boundaries to stop us from connecting with our fans,” he said. “We are also on our way to launching a brand new Fan section – a playground for the Delhi Daredevils fans.”

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