Bhaskar Group, India’s largest read newspaper group has announced the winner of Kritikar Bhaskar Creative Awards 2008, Deepak Advertising was adjudge ‘Agency of the year’. An Indore based regional agency, Deepak Advertising won a total of 21 awards across different categories.
Constituted in 2006, Kritikar Bhaskar Creative awards are organized by Bhaskar group every year to recognize, appreciate and encourage creative talent at regional and local level in the Bhaskar states (Rajasthan, Madhya Pradesh, Gujarat, Punjab, Chandigarh, Chhattisgarh Harayana and Himachal Pradesh). This year, the awards received an overwhelming response of over 355 entries in print, outdoor, Direct Mailer and Radio across 13 categories like Automotive & Accessories, Business Products and Marketing of Services, Travel & Hospitality, Home / Decor / Leisure and Corporate / Organisational Advertising to name a few.
The entries were judged by Manish Bhatt, Senior VP & Executive CD, Contract Advertising, Sanjay Khare, Design Architect, Euro RSCG Mumabi, and Nitesh Tiwari, Executive CD, Leo Burnett on the basis of relevance, originality and the impact of the idea.
On winning the agency of the year award, Deepak Jetha, MD, Deepak Advertising Agency, Indore , said, “It is truly an honour for us to win ‘Agency of the year’ award second time in a row when all the leading regional agencies participated in the awards. It is a challenging task for any creative agency to manage client’s expectations along with maintaining high standards of creativity in their work. It is a delightful moment for us and we heartily appreciate Bhaskar group’s effort to reward regional agencies for their creative work. Kritikar Bhaskar creative awards have indeed provided a platform and inspiration to agencies at regional level to showcase their creative brilliance.”
Commenting on the awards, Manish Bhatt, Senior VP & Executive CD, Contract Advertising said, “Awards help in boosting the confidence of the participants thereby encouraging them to perform even better. It is a unique initiative undertaken by Bhaskar Group to organize these awards every year and acknowledge the creative talent in the regional areas. This year the regional agencies have performed very well and we came across some very innovative ideas which were created with a deep understanding of the target audience.”
Said, Narendra Kanetkar, Unit Head, Indore, Dainik Bhaskar, “We have always seen sparks of creativity in regional markets. Our primary objective behind organizing these awards is to encourage and applaud creativity in these markets and Kritikar Awards is just one of the many efforts. As a leader Bhaskar Group is committed toward ensuring a better environment and appreciation of such work. We believe that in turn this would help improve the efficiency of communication in our market and hence grow the industry.