Corporation, Inc. (Nasdaq: DBTB) has announced an agreement with TV Guide Network, owned by News Corp (Nasdaq: NWS:US), and former American Idol finalist Kimberly Caldwell to create a daily entertainment report to be distributed to radio stations by the company’s radio syndication unit, Impact Radio Networks.
Caldwell, who also hosts Reality Chat and American Idol pre-show for TV Guide Network, will host the radio show from Los Angeles. A licensing agreement with TV Guide Network will extend the brand to radio. The show will be primarily original reporting with a limited amount of re-purposed content from TV Guide Network. Impact Radio Networks will produce and distribute the content, which begins airing late December.
“This agreement is quite unique. We believe it to be the only radio content being produced under the TV Guide Network brand – one of the most credible brands in entertainment; certainly one of the most recognizable.We’re very excited to be working with them, and to expanding our long-standing relationship with Kimberly Caldwell,” said Steven Ludwig, CEO of Debut Broadcasting. “The combination of Kimberly’s vibrant personality and the brand awareness of TV Guide Network makes this a strong growth opportunity for us in 2008 and beyond.” Continued Ludwig, “We’re delighted to be leading this pioneering effort to bring TV Guide Network’s major branded content to the radio.”