New Delhi : Deals And You today announces the appointment of Shilpa Taneja as Marketing Lead with immediate effect. Shilpa will be based out of Gurgaon and shall report to Guneet Singh, Director and Co-Founder – Deals And You. Prior to this, Shilpa was working with Microsoft India as the Marketing Manager.
Shilpa, an astute digital marketing professional has in-depth perspective of driving brand and product marketing for consumer goods across mobile & technology brands. In her last assignment with Microsoft India, she was driving marketing for Microsoft’s share warrior brands in the consumer space – Internet Explorer & Windows Mobile. Besides this, she also established the comprehensive social media strategy for the Consumer & Online business and pioneered some ‘connected marketing to sales’ and CRM programs for the Windows business that were subsequently rolled out in multiple countries globally as best practises. Shilpa is a Post Graduate in Marketing Communication from Amity School of Communication.
Shilpa Taneja, commenting on her new role said: “I thrive on the crackling energy in an entrepreneurial environment and having started my professional life in one, joining Deals And You to lead their marketing – is like coming a full circle. I truly believe a concept like Group Buying will be welcomed by the price and life-style conscious Indian consumer and am excited about being a part of team pioneering it in India.”
Welcoming Shilpa into Deals And You team, Guneet Singh, Director and Co-Founder – Deals And You said: “Shilpa brings in-depth industry knowledge, vast experience in technologies across various platforms and influx of fresh ideas to the team. With the breadth of experience she has, I see Deals And You winning the hearts and minds of smart consumers in India.”