DDB has learned that it will take home eleven Effie awards this year, a whopping five more trophies than any other agency network. Impressively, every one of DDB’s five U.S. offices are award winners – the first time for DDB that an all-location sweep has occurred.
“Effies are incredibly important to DDB because they represent the essence of our business – marrying strategy with creative to generate results for our clients,” said Dick Rogers, President of DDB North America. “And in particular, I’m gratified that all of our U.S. offices are award winners. This truly demonstrates our consistent excellence from coast to coast.”
Introduced in 1968 by the New York American Marketing Association, the Effie Awards honors campaigns that most effectively accomplish their stated marketing objectives. Effie is the only national advertising award designed to measure a campaign’s success in reaching its intended audience and producing results. More than 300 of the country’s top advertising and marketing executives review the campaigns submitted and select winners. At the Effie gala on June 3rd at Cipriani’s 42nd Street in New York City, DDB will learn which of those eleven winners are gold, silver and bronze.