DDB to Host Martin Lindstrom at Asian Market Effectiveness Festival

New York : Continuing its ongoing commitment to raising the level of creativity and branding expertise within the advertising and communications community, DDB Group Asia Pacific is hosting Martin Lindstrom at this year’s Asian Marketing Effectiveness Festival at the Shangri-la, Pudong, Shanghai, on March 24, 2010, at 10 a.m.

A New York Times and Wall Street Journal-ranked best-selling author, Martin Lindstrom is considered among the most respected branding experts of our time and was also named one of the world’s 100 most influential people in 2009 TIME magazine.

John Zeigler, Chairman and CEO of DDB Group Asia Pacific, Japan and India, said: “For the past couple of years, we have been committed to hosting some of the most influential and thought-provoking commentators in our industry. Last year we brought Sir Ken Robinson, the leading thought leader on creativity and innovation, to Spikes Asia and I am pleased to have Martin Lindstrom join us this year.”

Martin will be delivering the keynote address at the conference, presenting “The Buyology of an Amazing Idea.” He will examine both what makes ideas stand out and, as important, how they are generated and executed in the real world. He will share insights drawn on his expertise in neuroscience and will highlight the concept of a “somatic marker” – the notion of how an idea can not only stand out but actually be memorized in consumers’ brains.

“In the late 60’s, our founder Bill Bernbach said, ‘There will be a time when a logo is good and there will be a time when using a logo is the worst thing in the world you can do.’ With his engaging, stimulating, thought-provoking presentation, Martin may indeed be able to explain why,” Ziegler added.

DDB Asia Pacific is comprised of 21 offices in 14 countries across the Asia Pacific region. It offers a full range of marketing communications services including advertising, direct marketing, interactive, design, and sales promotion. DDB Asia Pacific is part of the DDB Worldwide communications network.

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