DDB New York President & CEO Peter Hempel has that one of the most awarded and respected creative leaders in the industry is joining the agency as Chief Creative Officer. Eric Silver, 41, will leave BBDO New York and join DDB effective February 17, 2009.
Silver will partner with Hempel who said, “Eric’s talent, creativity, instincts and big-brand experience will make our clients’ brands even more influential and prosperous in the marketplace. His resume makes him worthy of DDB and his approach to the work and to people make him the right cultural fit for DDB.”
“I am sincerely fired up about joining DDB and helping to contribute to its track record of creative brilliance, especially in this new digital age,” Silver said.
At BBDO, Silver was an Executive Creative Director, leading award-winning, multi-platform, results-oriented campaigns for clients such as Monster.com, BBC, DirecTV, FedEx and Guinness.
“Eric has tremendous experience and insights, as well as a unique understanding of how an idea needs to be explored in every single medium,” said Bob Scarpelli, DDB Worldwide Chairman and Chief Creative Officer. “I know he will bring tremendous innovation and fresh creativity to DDB New York and our clients.”
DDB Worldwide President and CEO Chuck Brymer added, “Eric is an exceptional talent who intrinsically understands the essence of great work, which is key to creating the kind of results our clients need. We are thrilled to have someone of his caliber join DDB.”
Silver started in the advertising business as a copywriter at agencies such as Chiat Day, Goodby, Silverstein & Partners and Wieden+Kennedy. He set his sights on New York in 1997, taking a writing job on the “Late Show with David Letterman.” He soon realized his true love was the ad business and landed a career-defining job at Cliff Freeman & Partners, making hilarious ads for Fox Sports before becoming the agency’s creative Director and leading efforts for Mike’s Hard Lemonade, Quizno’s and Budget Rent A Car. In 2003 he joined BBDO New York, where as a copywriter and creative director he has won every industry accolade and award several times over, including an Emmy in 2006, all while earning the reputation as one of the ad industry’s nice guys.
Silver takes over from Lee Garfinkel, who is leaving to pursue other creative opportunities. Garfinkel joined DDB in 2003.
DDB Worldwide Communications Group Inc is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc.