Singapore : DDB Group Singapore stole the show, clinching the coveted blue cube and claiming the title of Overall Agency of the Year at Marketing magazine’s Singapore Agency of the Year Awards 2011, held Wednesday, June 1.
In addition, the agency group, part of Omnicom Group’s DDB Worldwide, took top honors in key categories: DDB won two Gold awards for Creative Agency of the Year and Brand Consultancy Agency of the Year, while Tribal DDB Singapore was awarded the Gold standard and named Digital Agency of the Year.
“This award indicates the very collaborative approach at DDB Group. It is just amazing when very bright talents work together – creatives in the digital CRM, activation or shopper marketing area – with less of the ego and more of the energy in the work. More intelligent, breakthrough marketing solutions emerge; it makes it easy for our clients – integration as we want it. Just for tonight, we feel a little like Barcelona FC. This award is a tribute to our team and our clients – the people who work the work, day after day after day,” said David Tang, President and CEO of DDB Group Singapore.
These accolades come on the back of DDB Group Singapore’s most recent wins at the Effie Singapore Awards (May 31, 2011): The agency group won three Gold and two Silver Effie awards, claiming the title of “Singapore’s Effie Agency” for the eighth consecutive year.
Douglas Faudet, DDB Group Asia Pacific Vice Chairman, who was in attendance at both award ceremonies said, “DDB Group Singapore, under David Tang’s inspiring leadership, once again proved why they are our flagship agency in Asia.
“No other agency within our network can claim to be the most effective and the most creative agency in its market. David and his management team have built an agency with nice, talented people and I really think this has had a major influence on the agency’s success.”
As in previous years, client marketers were surveyed on whom they would most likely engage with across major marketing services disciplines. This year, however, saw a critical change with the introduction of an additional layer of assessment in the form of a judging panel comprised solely of senior client marketers, who ultimately determine the winner. The agency with the highest individual score was granted the title of Agency of the Year. DDB Group Singapore not only scored highly with marketers as a finalist, but also won over the elite judging panel of marketers to claim the title.
The Marketing Agency of the Year awards is an annual industry event organized by Marketing magazine, which recognizes the excellence and effectiveness of agencies through the views and opinions of client marketers and marketing professionals.