DDB Greater China bags record medal haul from Cannes Lions

Hong Kong : DDB Greater China Group won its largest haul of Lions at this year’s Cannes Lions 58th International Festival of Creativity. Over the week-long festival, DDB Group Hong Kong won four lions in total including two silver and two bronze awards, and DDB Group Shanghai won one bronze lion.

DDB Group Hong Kong was awarded a silver trophy in the Outdoor category for ‘Mozart’, ‘Beethoven’ and ‘Tchaikovsky’ for Thinking Group. It was also awarded a silver lion for ‘It’s Face Time’ campaign for Vitasoy International in the Media category. The award winning campaign ‘Cornflakes’, ‘Raisin’ and ‘Crackers’ for Freshlock China picked up two bronze awards in the both the Press and Outdoor categories.

Jeffrey Gamble, Executive Creative Director for DDB Group Hong Kong, said: “This is truly an amazing result. Our Freshlock campaign had already won awards at other shows, but Cannes is the one everyone one is after.”

“The outdoor campaign for Thinking Group demonstrates that a simple idea, wherever its origin, can be appreciated by any culture.”

DDB Shanghai Group picked up a bronze for its “Chopsticks, Not Chop-Trees” campaign in the Best Use of Experiential Marketing in a Promo Campaign in the Promo & Activation category.

“Our ‘Chopsticks, Not Chop-Trees’ campaign has been awarded at several international awards shows, and has won recognition again at Cannes. I know our teams worked incredibly hard to get here, and credit also goes to our strong partnership with the China Environmental Protection Foundation. The campaign demonstrates that a creative idea for a compelling cause can truly make a big impact,” said Michael Dee, Chief Creative Officer for DDB China Group.

“I am very proud that we had finalists and winners from all across the Greater China network. This is a milestone for DDB Greater China Group. We’ve all worked relentlessly in the past few years to get to where we are now – this just shows what can happen when we use our talent, passion and perseverance to achieve our goals,” said Dick van Motman, President & CEO of DDB Greater China Group.

In the Asia Pacific region, DDB Group had an exceptional year as well. In total, it won 24 Lions including one gold, eight silvers and 15 bronzes.”

In total, DDB Group Singapore won eight trophies at the festival. The other big winners contributing to the haul included DDB Mudra with eight Lions and four awards for Hong Kong. Additionally, DDB Group New Zealand, DDB Group Sydney and DDB DM9 James Syfu were also awarded trophies.

John Zeigler, Chairman & CEO of DDB Group Asia Pacific, Japan and India said, “Cannes is the most prestigious and toughest advertising festival in the world. To win 24 Lions, compared to only 14 last year, continues to demonstrate our creative prowess.”

“Our region managed to win more than a quarter of DDB’s total medal tally this year, which included successes for India, with DDB Mudra, and The Philippines, with DDB DM9 Jayme Syfu – proving again why it’s one of the nation’s best agencies. This is a proud moment for DDB Group Asia Pacific and I’m pleased to be part of it,” he added.

DDB Worldwide won 63 Lions globally, compared to 52 last year, and was ranked no. 3 most awarded agency network at this year’s Cannes Festival.

Below is the list of winners for DDB Group Asia Pacific:

PROMO & ACTIVATION LIONS

Chopsticks, Not Chop-Trees
China Environmental Protection Foundation
DDB China Group, Shanghai
BRONZE

DIRECT

Spokesanimal
Huaxia Animals Protection Foundation
DDB China Group
SHORTLIST

PRESS
Cornflakes, Raisin, Crackers
Freshlock China
DDB Group Hong Kong
BRONZE

OUTDOOR
Mozart, Beethoven,Tchaikovsky
Thinking Group
DDB Group Hong Kong
SILVER

Cornflakes, Raisin, Crackers
Freshlock China
DDB Group Hong Kong
BRONZE

MEDIA
It’s Face Time
Vitasoy International Holdings
DDB Group Hong Kong
SILVER

Spokesanimal
Huaxia Animals Protection Foundation
DDB China Group
SHORTLIST

PR

Spokesanimal
Huaxia Animals Protection Foundation
DDB China Group
SHORTLIST

D.I.Y. Street Basketball
Gatorade
DDB China Group
SHORTLIST

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